Privacy Policy

Information provided by you

When you engage with us through our website or other direct communication channels, you may provide certain personal information voluntarily. This includes contact information like your name, company, email, phone number, and mailing address, which we use to respond to your inquiries and communicate effectively.

If you apply for a job, we collect recruitment-specific data, such as your resume, educational background, work history, portfolio, skills, qualifications, and any additional details you may provide in cover letters or references.

For service-related requests, we may ask for information specific to your business goals, branding preferences, or marketing needs to customize our offerings, whether in Marketing Strategy, Social Media Management, Branding, Traffic Management, Google Ads, or event staffing for expos.

Automatically collected information

In addition to the information you provide, we collect data automatically when you visit our website. Using cookies and similar tracking technologies, we gather technical details, such as your IP address, browser type, device model, operating system, and language preferences. This data enables us to optimize our website’s compatibility and deliver seamless user experience.

We also monitor website activity, including pages viewed, links clicked, time spent on each page, and navigation patterns, which helps us enhance content relevance, improve site navigation, and analyze user engagement.

Information collected from third parties

We sometimes collect information indirectly through trusted third-party sources to better understand user needs and enhance our services. Social media platforms provide us with aggregated insights on user engagement, demographics, and interests, helping us assess how users interact with our content.

In digital marketing, we work with analytics providers, such as Google Analytics, to gain insights into website usage patterns and audience demographics, which allows us to refine our marketing strategies.

For event staffing, we may receive relevant information from third-party organizers or partners to streamline coordination and meet client requirements.

Sensitive information

While we do not typically require sensitive information, such as details about race, ethnicity, religious beliefs, health, or financial status, we may occasionally collect it if legally required, such as during recruitment processes to ensure equal employment opportunities. When such data is necessary, we will obtain your explicit consent as required by GDPR, Article 9(2)(a).

Aggregated and anonymized data

We may create aggregated and anonymized data from the information we collect, generating statistical insights that do not identify individuals. This anonymized data helps us evaluate usage trends, assess the performance of our services, and make informed improvements, without compromising your personal data or privacy.

To provide and personalize our services

To provide and personalize our services, we use your information to deliver, improve, and customize the solutions we offer. For instance, when assisting with Marketing Strategy and consultation, we analyze the data you provide to design tailored strategies that align with your business goals. This approach enables us to create effective campaigns that enhance your brand’s visibility and audience engagement.

To communicate with you

Effective communication with you is a key part of our service, and your contact information enables us to stay connected. We use your data to respond to inquiries, provide support, and send essential updates, such as changes to this privacy policy, terms of service, or any other service-related notifications.

Additionally, with your consent, we may send you newsletters and marketing updates about new services, promotions, and events relevant to your interests. Social media engagement also benefits from this data, allowing us to acknowledge comments, answer questions, and enhance interactions on social media platforms.

To process job applications

For job applicants, we use personal information to facilitate the recruitment process, from evaluating qualifications to conducting interviews. Information provided in your resume, skills, portfolio, and other application materials allows us to assess your suitability for available roles.

With your consent, we may retain your information in our talent pool for future openings that match your profile. We also keep applicants informed throughout the process, sending updates on the progress and status of their applications.

To improve our website

Our website data helps us continually enhance user experience and optimize performance. By analyzing usage patterns, we gain insights into popular sections and user preferences, enabling us to improve content relevance and make our website easier to navigate.

Technical data, such as browser and device information, allows us to ensure compatibility across devices, while testing and analytics support ongoing optimization of website functionality.

To support legal requirements

In certain cases, we may use your information to fulfill legal requirements. This includes responding to lawful requests from government authorities, ensuring compliance with industry standards and regulations, and conducting audits or investigations as necessary to protect against fraud, security threats, or misuse of our services.

To protect our business

In order to protect our business, we use data to maintain security and ensure compliance. Technical and administrative measures help us prevent unauthorized access and identify any potential fraudulent activity. By analyzing patterns and enforcing policies, we uphold our terms of service and safeguard the integrity of our business.

Performance of a contract

When it comes to fulfilling contractual obligations, under GDPR Article 6(1)(b), we process your data to provide and deliver our services as agreed upon. This includes using client data to fulfill contract terms, manage job applications by evaluating qualifications and conducting interviews, and meeting specific service requests to ensure we uphold our contractual commitments.

Legitimate interests

For purposes where processing aligns with our legitimate business interests, we rely on GDPR Article 6(1)(f). These interests cover a range of activities aimed at improving our services and maintaining communication with you. For example, we analyze website usage, client feedback, and performance metrics to enhance our services.

Furthermore, we use data to maintain security and prevent fraud, protecting our clients and business, and conduct analytics to inform business development.

Consent

In situations where neither contractual necessity nor legitimate interests apply, we seek your explicit consent as our legal basis for processing, as required by GDPR Article 6(1)(a). With your consent, we may send promotional communications or newsletters, use cookies for website tracking, or keep your application in our talent pool for future job openings.

Additionally, if we need to handle sensitive data, such as health information during certain recruitment processes, we will request your explicit consent, as specified in GDPR Article 9(2)(a).

Compliance

For processing related to legal compliance, under GDPR Article 6(1)(c), we use data to fulfill our regulatory obligations, whether for responding to lawful requests from authorities, meeting financial and tax obligations, or conducting audits to ensure accountability. This processing is essential for compliance with laws that apply to our operations.

Vital interests

In rare instances, we may process personal data based on the vital interests of an individual, as permitted under GDPR Article 6(1)(d). This applies in emergency situations where data processing is necessary to prevent harm. For example, during events we manage, personal data may be processed to address urgent health or safety concerns, or to respond effectively to security threats if they arise.

Service providers

To support our services and operations, we may share information with trusted service providers who work on our behalf. These third parties are carefully selected and legally obligated to use your data solely to provide specific services as agreed. These providers follow strict confidentiality agreements and are not permitted to use your data for any other purpose.

Business partners

We may also share information with business partners or affiliates to deliver services collaboratively. For example, during large-scale marketing campaigns or events, we may work with co-hosts or partners to coordinate activities and ensure smooth service delivery.

Authorities

In compliance with legal obligations, we may disclose personal information to authorities if required by law or necessary to protect our rights and prevent fraudulent or illegal activities. This includes cases where we must respond to subpoenas, court orders, or government requests.

Merger, acquisition or sale of assets

In the event that our company undergoes a merger, acquisition, or sale of assets, your personal data may be transferred as part of the transaction. In such cases, we will ensure that the acquiring company agrees to honor the terms of this privacy policy and continues to protect your data. You will be notified of any such changes to ownership or control of your personal data if required by law.

International transfers of data

Some of the third parties we share your data with may be located outside the European Economic Area (EEA) or your country of residence. If we transfer your personal information internationally, we will take the necessary steps to ensure that such transfers comply with applicable data protection laws, such as using the European Commission-approved Standard Contractual Clauses (SCCs) or relying on other legal mechanisms for international data transfers.

Retention

We retain personal data related to our clients, including contact information, marketing preferences, and contractual records, for as long as we have an ongoing business relationship, unless otherwise required for legal or regulatory purposes. After the business relationship ends, we may retain certain data for a period of up to 5 years to comply with legal obligations (such as tax or financial record retention requirements) and to protect against any potential claims.

If you have applied for a job with us, we will keep your personal information for as long as needed to process your application. If you are not selected, we may retain your details for up to 12 months in case a suitable position becomes available in the future. If you are hired, we will retain your personal data for the duration of your employment and beyond, as required by labor laws and for the administration of benefits.

Where you have consented to receiving marketing communications, we will retain your personal data until you opt out or unsubscribe. You may withdraw your consent to marketing communications at any time, and we will stop sending them once your request is processed.

We retain information gathered from website analytics and cookies for as long as necessary to analyze website traffic and improve user experience. Data obtained via cookies may be retained for a period specified in our Cookie Policy, after which it is either anonymized or deleted.

Deletion

When your personal data is no longer necessary for the purposes outlined above, we take appropriate measures to securely delete or anonymize your data. We ensure that any data stored in physical or digital form is disposed of safely and in accordance with data protection best practices to prevent unauthorized access or use.